Digital Media

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Why study Digital Media at Westminster College?

Communication in today's world goes far beyond the traditional hard copy documents or in-person presentations. The last few years have seen a tremendous growth in other forms of digital communication to facilitate increases in distance learning, remote working, online collaboration, etc.  Graduates in today's digital world need to understand and be able to effectively communicate using various digital media platforms. This interdisciplinary major will provide students with knowledge, skills, and techniques for effectively managing the digital assets and media platforms of an organization to achieve specific goals, facilitate effective communication, establish a common theme and appearance, and meet specific informational or persuasive goals in order to reach a target audience to inform, persuade, or gain competitive advantage.  

 

Combining courses in the disciplines of business, marketing, English, journalism, and computing technology, this major presents a set of core courses that provide foundational understanding of digital media. Students will then complete the major by choosing courses from a list of upper-level of electives which provide them opportunity to explore each of these disciplines in more depth. By selecting elective courses from discipline specific options, students may earn a concentration in either Writing, Editing, and Design; Digital Marketing; or Digital Content Production. Concentrations within the major are noted on the student's college transcript.   Majors must earn a grade of C- or better in all major courses.

 

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Job Potential Highlights

 

  • Growing Demand: The number of annual job openings related to digital media in Missouri has increased by 15% over the past five years.
  • High-Paying Careers: Digital media professionals in Missouri enjoy an average salary that is 20% higher than the state's overall average for all occupations.
  • Global Reach: Digital media has a global reach, allowing professionals to work with clients and audiences from around the world.

Students who Graduate with a Digital Media Major will be able to achieve the following program learning objectives:

 

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The Digital Media major will serve students who are interested in web design, digital media, digital marketing, technical and web writing, digital journalism, digital content production, and digital content management.  It will also serve students in other majors who desire to learn more about digital media or who desire to become a media specialist within their own academic discipline.

Students who complete the Digital Media major are prepared to enter a variety of career paths in business, marketing, communications, media, web management, technical writing, content design, and computing in business, non-profit, and industry organizations.  Courses in this major will also support students in other majors or academic disciplines in which digital communication is utilized.  Students will also be prepared for a variety of graduate programs in the business, computing, or media disciplines.

The Digital Media major combines courses in the disciplines of business, marketing, English, journalism, and computing technology, this major presents a set of core courses that provide foundational understanding of digital media. Students will then complete the major by choosing courses from a list of upper-level of electives which provide them opportunity to explore each of these disciplines in more depth. By selecting elective courses from discipline specific options, students may earn a concentration in either Writing, Editing, and Design; Digital Marketing; or Digital Content Production. Concentrations within the major are noted on the student's college transcript.

All Digital Media courses are taught in a computer laboratory setting, permitting experimentation with the practical application of theoretical concepts. Student learning is achieved by applying a problem-based approach focusing on critical thinking, technological understanding, and interpersonal communications.  Students are encouraged to participate in Westminster’s internship program as early as their sophomore year.

Students who complete the Digital Media major are prepared to enter a variety of career paths in business, marketing, communications, media, web management, technical writing, content design, and computing in business, non-profit, and industry organizations.  Courses in this major will also support students in other majors or academic disciplines in which digital communication is utilized.  Students will also be prepared for a variety of graduate programs in the business, computing, or media disciplines.